Sunday 30 December 2012

Hollywood Box office Gaint 'Hobbit' With $222.7m

The thrill of Bilbo Baggins' journey hasn't faded in the slightest. For the third weekend in a row, The Hobbit: An Unexpected Journey remained No. 1 and reached over a whopping $220M in the domestic box office. IMAX had another great Hobbit weekend $4.3 mil domestically and another $4.1 mil internationally, which is a solid hold. The IMAX global cumulative as of end of year will be approx $50 million! The Warner Bros. production is the 11th film to surpass $200M in 2012.

Not far behind for the weekend was Tarantino's brutal American Western, Django Unchained. The Weinstein Co. film, which opened Christmas Day, grabbed nearly $30.7M at the box office. For Broadway and Hathaway lovers alike, musical flick Les Miserables (also a Dec. 25 premiere) roped in slightly above $28M. Next up was Fox's Parental Guidance with a $14.8M weekend debut. Some additional information for Parental Guidance courtesy of Fox:

Budget: $25M
Demos:52% Female, 48% Male, 53% family, 47% non-family, 55% > 25, 45%< 25
Well above avg. EXCELLENT and DEFINITE RECOMMEND scores
Being the only PG rated original content film at Christmas and the only PG wide release for January will have families and non-families alike continuing to discover this very audience-friendly and crowd pleasing movie!
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What other films were golden with plenty of green this weekend? See the weekend's top five below!

1. The Hobbit: An Unexpected Journey (3-D): $32.9 million; $222.7 million total

2. Django Unchained: $30.7 million; $64 million total

3. Les Miserables: $28 million; $67.5 million total

4. Parental Guidance: $14.8 million; $29.6 million total

5. Jack Reacher: $14 million; 44.6 million total

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